These two posters have various similar qualities, however the one that succeeds is able to communicate its message more clearly. In the success poster the typography is balanced and the negative space around the figure brings attention to the center, then draws the eye to the title with the pop of color. In the failed poster, it is difficult to determine the typography hierarchy. There is so much type in varying sizes that it consumes the necessary negative space it needs to breathe. The grouping of figures is also distracting and presents itself as one jumbled blob instead of a visual story.
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